Advanced Catalogue Website

CP Industries’ web project aims to revolutionize the online user experience over the former site by introducing advanced search tools, searchable PDF support, and a multi-category taxonomy for its product catalogue. The primary objectives of this project are to enhance user navigation, streamline information retrieval, and provide an intuitive platform for exploring CP Industries’ diverse range of products and custom blending services.

Key Features

Advanced Search Tools

  • Implemented powerful search algorithms to enable users to find products quickly and efficiently.
  • Intuitive search filters, including product attributes, SKU numbers, specifications, and keywords, enhancing the precision of search results.
  • Dedicated search engine for Safety Data Sheets (SDS) and Canadian Food Inspection Agency (CFIA) notices.

Searchable PDF Support:

  • Integrated a feature that allows users to search within PDF documents, ensuring seamless access to detailed product information and removing the boundary of restricted WordPress search parameters.
  • PDF documents are indexed for relevant keywords, product names, and generic chemical compound names, making it easier for users to locate specific content within extensive product documentation.
  • Searchable SDS and CFIA documents reduce pressure on internal teams fielding support for what is now a 24/7 self-serve tool.

Multi-Category and Taxonomy Product Catalogue:

  • Implemented a comprehensive product taxonomy, allowing for a structured and organized categorization of products.
  • Products were tagged with multiple categories, facilitating cross-referencing and enhancing the user’s ability to explore related items.
  • These structures were carried forward into the site navigation system to complete the improved user journey.

User-Friendly Interface:

  • Designed a simple, straight-forward and intuitive user-friendly interface for both navigation and site content areas.
  • Implement responsive design principles for optimal usability and a consistent user interface across various devices, including desktops, tablets, and mobile phones.
  • Ensured compliance with the Accessibility for Ontarians with Disabilities Act (AODA) meeting WCAG 2.1 AA.

Detailed Product Pages:

  • Each product has a dedicated page featuring detailed information, specifications, reordering information, imagery and downloadable resources.
  • Integration of multimedia elements such as enhanced images and future support-related videos to provide a comprehensive product overview.

Scalability and Performance:

  • Product catalogue was made scalable to accommodate hundreds of products as each line continues to grow in coming years.
  • Optimized the website’s performance to ensure fast loading times, contributing to a seamless browsing experience and maximized search engine optimization strategies.

Security and Compliance:

  • Implement robust security measures from server to WordPress installation to protect site data, preserve user experience and reduce threat from botnet traffic.
  • Adhered to relevant industry standards and regulations, demonstrating a commitment to data privacy and compliance, such as PIPEDA and CASL.

By incorporating these features, CP Industries is able to provide a sophisticated and user-centric online platform that simplifies product discovery, enhances information accessibility, and elevates the overall digital experience for its customers. Internal teams also enjoy an easier experience to add, edit and remove products compared to the former vendor-locked proprietary system previously employed.

Tags: Website

Last Updated: June 25, 2025