Website and e-Catalogue
The Wilson and Cousins website was redeveloped from the ground up with a custom WordPress theme, e-commerce and custom functionality. A fresh new look with highly-optimized transparent product images give a light-airy feeling to the product catalogue. The optimization of the images reduced their file size footprint from often over one megabyte each to a mere few kilobytes and had a great impact on loading time, search engine friendliness, and user experience.
Custom specification list functions were enhanced so that architects and other professional project specifiers could work through and choose various components to build interior fire suppression systems or provide other products. This feature also makes it helpful for department specifiers and technicians to build a list of components for upgrades, on-prem detail work, and new apparatus out-rigging.
Although currently configured as a product catalogue, conversion to full e-commerce is just a few clicks away if ever desired. Additionally, Search Engine Optimization (SEO) infrastructure was updated to foster an ongoing improvement process for improved ranking in Google and other search engine result pages.
The site is also compliant with the Accessibility for Ontarians with Disabilities Act (AODA) meeting the Web Content Accessibility Guidelines (WCAG 2.1) to the required “double-A” standard. It is also mobile-first in design and delivers the same information and far improved user experience to those engaging on hand-held devices with smaller screens and lower bandwidth access along with traditional desktop users.
The overall outcome is a winning faster, easily navigable, highly-searchable and mobile-friendly result for Wilson and Cousins.
Last Updated: June 25, 2025